Client: Tanya Ryan
Task: Publicity
In January of 2020, NovaCurrent Public Relations worked with Canadian singer-songwriter Tanya Ryan on the publicity outreach for her release of her album, “Open”. This outreach promoted the record’s lead single, “My Heart Song”, the album release itself, and Tanya’s various Alberta release shows to accompany the album.
As a result of this campaign, Tanya Ryan earned over 60 media placements – including interviews and features from outlets in Canada, the United States, Europe, and Australia.
Highlights included a television interview on CTV Morning Live Calgary, an album premiere through Aesthetic Magazine, album reviews from Stereo Stickman, Sunburnt Country Music, and interviews by The Calgary Herald, VENTS Magazine, Medium, The Partae, Belles and Gals, Front Porch Music, and The Harlton Empire. The campaign also featured an Instagram Takeover through Life in Calgary and an online performance for SCENES.
