Client: Runaway Angel
Task: Publicity
In May of 2023, NovaCurrent Public Relations connected with Runaway Angel (Cadence Grace, Ann Chaplin, Stacey Zegers) and REVE Music about the new single, “Beach Please”, which marked Runaway Angel’s 10th anniversary and the trio’s first new music since Cadence’s leukemia diagnosis and life-saving bone marrow transplant.
The goal for this campaign was to build interest in the new single while also facilitating opportunities to share Cadence’s inspiring journey and highlight the enduring friendship of the three women.
The music publicity campaign for “Beach Please” earned over 25 media interviews and features for Runaway Angel, highlighted by placements like a television interview on Global News Morning Kingston, a television performance on CHCH Morning Live, a single premiere by Aesthetic Magazine, a music video premiere by The Nash News, and interviews with Authority Magazine, Music City Music Magazine, Nashville Voyager, The Harlton Empire, Hidden Beats, In the Country with Dave Woods, Rudy Blair, and Alexa’s Country Party. Runaway Angel also earned an additional 45 placements from independent Spotify playlists. Runaway Angel closed this campaign by being named Artist of the Month by the Country Music Association of Ontario.
