Client: Olivia Rose
Tasks: Publicity, Personal Branding
After originally connecting in 2019, our first project with Canadian country artist Olivia Rose was a publicity campaign to promote her single, “Gold”. For this campaign, we used Olivia’s new release and her past recognition as part of Project WILD to promote her within the Canadian Prairies while also exploring media opportunities elsewhere.
The music publicity campaign for “Gold” earned over 35 media interviews and features for Olivia Rose, highlighted by placements like a television performance on The Hampton Roads Show, a live session on SCENES, and interviews with Canadian Beats, This is Codi, Music and Tour News, Studio B Podcast, The Reviews Are In, Hidden Beats, Fierce Fabulous Revolution, The Sports Guys, and Rudy Blair. We also coordinated an Instagram Takeover with The Country Note. Through this campaign, Olivia also earned an additional 25 placements from independent Spotify playlists.
Following the publicity campaign for “Gold”, we continued our work with Olivia to re-brand her existing website and also offer her new perspectives on how to approach her social media interests.
In January of 2023, the new website for Olivia Rose was completed. As part of this project, we also developed a personal branding summary and a social media guide to further accelerate her career and social media presence.
