Client: Matt Morson
Task: Publicity
``TRUE COUNTRY`` Single Release Publicity Campaign (2022)
In April of 2022, NovaCurrent Public Relations started working with Canadian country artist Matt Morson on the publicity outreach for his new single, “True Country”.
From this music publicity campaign, Matt Morson earned 15 interviews and features for “True Country”.
Some of the highlights included a television interview from Global News Morning Kingston and online interviews with Tinnitist, Worlds of Country, and Medium, as well as a video premiere by Front Porch Music. We also coordinated an Instagram Takeover for Matt with The Country Note. The campaign earned an additional 20 placements from independent Spotify playlists.
