Client: Maddisun
Task: Publicity
In August of 2022, NovaCurrent Public Relations worked with Canadian singer-songwriter Maddisun on the publicity outreach for the release of her album, “Home is Where The Music Is”. This outreach also promoted the album’s featured single and video, “Running”.
As a result of this campaign, Maddisun earned over 25 media placements – including interviews and features from outlets in Canada, the United States, and the UK.
Highlights included a television interview on Global News Morning Kingston, an album premiere through Tinnitist, a music video premiere on Aesthetic Magazine, album reviews by Canadian Beats, Stereo Stickman, and Mesmerized, and interviews by Black is the New AP Style, Authority Magazine, Hidden Beats, New Scene Magazine, CelebMix, and Make Studios. In addition, selected tracks from the album were added by 20 independent Spotify playlists as part of our outreach.
