Client: LA Solution Center
Task: Publicity
``MY PIRANHA`` Single Release Publicity Campaign (2020)
In September of 2020, NovaCurrent Public Relations worked with Canadian alt-rock musical collective LA Solution Center on the release of its first single, “My Piranha”. For this campaign, the goal was to promote the single and also reinforce the musical versatility and credibility of founder Dan Ponich.
From this music publicity campaign, LA Solution Center earned over 15 interviews and features for the single.
Some of the highlights included song features from Alt77, York Calling, From the Strait, and Stereo Stickman, as well as interviews by VENTS Magazine, Canadian Beats, Music of the Future, and Black is the New AP Style. The campaign earned an additional 25 placements from independent Spotify playlists.
