Client: Justine Blanchet
Task: Publicity
In August of 2022, NovaCurrent Public Relations first connected with Canadian country artist Justine Blanchet to work with her on the publicity outreach for her new single, “Hard to Love” – the first release from a planned 2023 EP.
As a result of this campaign, Justine Blanchet earned over 35 interviews and features from a variety of entertainment media outlets in Canada, as well as others in the United States, the UK, and Australia.
Highlights included a television interview on Global News Morning Kingston, as well as interviews by Front Porch Music, 612 Entertainment, VENTS Magazine, Authority Magazine, BuzzMusic, The Montreal Guardian, Backstage Pass, and NashvilleVoyager, along with a song premiere on Canadian Beats and a music video premiere on The Nash News. The campaign earned an additional 75 placements on independent Spotify playlists.
In February of 2023, we continued our work with Justine Blanchet for a publicity campaign for her follow-up single, “Heart Less”.
As a result of this campaign, Justine Blanchet earned over 30 interviews and features from a variety of entertainment media outlets in Canada, as well as others in the United States, and Australia.
Highlights included a television interview on CTV Calgary News at Noon, a television performance on Today in Nashville, a song premiere on Aesthetic Magazine, a music video premiere by The Nash News, interviews with Naluda Magazine, Tinnitist, The Country Mill, and Black is the New AP Style, features by Bong Mines Entertainment, Melodic Magazine, and New Scene Magazine, and music video features by CMT and CMT Australia. The campaign earned an additional 15 placements on independent Spotify playlists.
In June of 2023, we continued our work with Justine Blanchet for a publicity campaign for her debut EP, “Don’t Ask Me to Dance”.
As a result of this campaign, Justine Blanchet earned over 25 interviews and features from a variety of entertainment media outlets in Canada, as well as others in the United States, and Australia.
Highlights included a television interview on television performance on CHCH Morning Live, an EP premiere by Tinnitist, features by Front Porch Music and Live in Limbo, a video interview with Hidden Beats, an EP review by Canadian Beats, a music video premiere by Amplify Music Magazine, curated playlist feature by Aesthetic Magazine, interviews with Country Music News International, Melodic Magazine, Eat North, Occhi Magazine, and music video features for the featured single “Cheap Sunglasses” by CMT and CMT Australia. The campaign earned an additional 25 placements on independent Spotify playlists.
