Client: Emily Clair
Tasks: Publicity
Our first project with Canadian country artist Emily Clair was a publicity campaign for her spring 2021 single, “Drive Me Home”. The goal of this campaign was to provide support for her Canadian radio release and build on her string of Top 30 singles on Sirius XM in Canada to raise her overall profile.
This campaign resulted in over 20 media interviews and features for Emily Clair. Highlights included a television interview with Global News Morning Kingston, a television performance on The Hampton Roads Show, a song premiere through Aesthetic Magazine, a video premiere with Sound Check Entertainment, a live performance for SCENES, and interviews with The Reviews Are In, Music and Tour News, Studio B Podcast, Canadian Beats, and The Women of Country. “Drive Me Home” also earned 20 additional placements from Spotify third-party playlists and influencers.
Our next project with Emily Clair was a targeted publicity campaign to tie in her second 2021 single release, “Limousine” with the release of “STRIPPED”, a live-off-the-floor EP of her entire seven-single catalogue.
This campaign earned over 10 media interviews and features for Emily, including video premieres for selected tracks on the EP from Live in Limbo, Tinnitist, Canadian Beats, and Aesthetic Magazine, as well as interviews with Music City Music Magazine and Hometown Country Music, an EP review from Stereo Stickman, a song feature from Unheard Gems, and a television performance on The Hampton Roads Show.
Our third publicity campaign with Emily Clair was for her 2022 spring single, “Kiss Strangers”. This campaign served to bring some recognition for Emily Clair to international markets in Nashville and Australia and also capitalize on her CMAO nomination for Roots Artist/Group of the Year.
The publicity campaign resulted in over 15 media interviews and features for Emily, including television performances on Today in Nashville and The Hampton Roads Show, along with interviews from BuzzMusic, Canadian Beats, VENTS Magazine, Worlds of Country, Medium, Rudy Blair, and a music video premiere by Front Porch Music. With The Country Note, we also coordinated an Instagram Takeover for Emily on the night of CMAO Awards.
