Client: CIVILIANA
Tasks: Publicity, Grant Writing
In the spring of 2019, NovaCurrent PR connected with Canadian alt-rock group CIVILIANA to map out individual publicity campaigns in conjunction with three planned single releases.
The first project was to manage publicity for the single release of “Carry a Light”.
Our music publicity campaign for CIVILIANA’s “Carry a Light” earned over 20 media hits.
Some of the interview and feature highlights were from Ear To The Ground Music, Northern Transmissions, When the Horn Blows, OutLoudCulture, Canadian Beats, UnRecorded, and VENTS Magazine.
Our next project for CIVILIANA was an application to the FACTOR Artist Development program.
We worked with CIVILIANA on all aspects of the application – including building supplementary materials, and developing an artist development strategy.
CIVILIANA was approved for funding in the FACTOR Artist Development program in the summer of 2019. The funding was used in part towards the distribution, promotion, and music video for their 2019 single, “Melt”.
In the summer of 2019, we worked with CIVILIANA on a music publicity campaign for the band’s next single, “Void”. This campaign focused on music outlets as well as Okanagan outlets in conjunction with a planned hometown release show.
This music publicity campaign for “Void” earned over 30 interviews and features for CIVILIANA.
Highlights included song reviews from LA on Lock, and Staccatofy, as well as interviews with The Arts Report (CITR), Kelowna Now, Kelowna Capital News, All Access Music, My Entertainment World.
The final music publicity campaign of 2019 for CIVILIANA was for the group’s third single release, “Melt”, which took place in the fall of that year.
The music publicity campaign for CIVILIANA’s single, “Melt”, earned over 45 interviews and features from the media.
Among the highlights were placements in The Edmonton Journal, From the Strait, The Partae, Keep Walking Music, and Sounds Good.
