Client: Amberlea Bruch
Tasks: Publicity, Grant Writing, Personal Branding
In the fall of 2021, Canadian country artist Amberlea Bruch first teamed up with NovaCurrent Public Relations to prepare her application to the FACTOR Artist Development program.
We worked with Amberlea on all aspects of the application – including building supplementary materials, and developing her artist development strategy.
Amberlea Bruch was approved for funding in the FACTOR Artist Development program in the winter of 2021. The funding was used in part towards the distribution and promotion of her 2022 single, “Benefits of You”, and her debut EP, “Find My Way”.
Our next project with Amberlea was a music publicity campaign for the single release of “Benefits of You”, which dropped in April of 2022. For this project, we aimed to give Amberlea some current coverage for the single while facilitating opportunities for her to also tease her EP for later in the year.
Highlights of thee campaign for “Benefits of You” included a song premiere on Aesthetic Magazine, along with additional interviews and features from Front Porch Music, Live in Limbo, Canadian Beats, and Medium.
We continued our work with Amberlea through the winter of 2022 with a new website and personal branding directives to accompany her move to Nashville in early 2023.
Amberlea’s new website was completed in February of 2023. We completed our personal branding project with her through a personal branding summary and social media guide to enhance her brand moving forward.
